Welcome to my as-yet-unnamed weekly podcast on what’s happening in the world of medicine. This is still in the development phase, so any and all comments appreciated.
Links to the stories covered in this podcast are as follows:
Persuasion is an art. Some people are masters of it – no matter what the odds against them getting their way, they somehow manage to always pull the proverbial rabbit out of the hat. Others are not so good – they flounder around and hit brick walls at every turn.
So what makes the difference between success and failure in the practice of persuasion? A lot of research has gone into this question – a good proportion of it conducted or sponsored by marketing companies. New Scientist has pulled together a quick guide on how to influence people and get what you want.
